American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Rachel Lamb

rachel@napean.com

50pc luxury goods spend from Asian markets: Bain & Co
38pc high-end consumers to cut back this year: BCG
Beauty, hotel brands top BRI digital IQs: L2 Think Tank

Ferrari, Gucci help spike Google+ activity 138pc: study
Affluent consumers to spend $244B this year: study
Double-digit spend increase expected for most-affluent US consumers: study

70pc affluent males prefer online shopping across three screens: iProspect study
34pc most-affluent US consumers to spend more: study
Millennials more likely to buy brands that use Facebook: BCG

Four Seasons tops competitors for site reviews, social media savvy
Lexus keeps crown in dealership customer satisfaction: JD Power
Rolex, Omega battle it out to win Chinese market share: study

Where luxury marketers need to step it up in the purchase journey
Luxury automakers topple fashion brands in search
Nordstrom tops customer experience rankings: study

Indian consumers to spend $3.6T by 2020: BCG
Consumer confidence reaching recession-level lows: study
Memorable wine labels more likely to see repeat buys: study

BCG study outlines best practice for digital marketing success
American Express: Affluent consumer Valentine’s Day spend to reach $281M
Luxury marketers dramatically drop site loading times

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now