American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Rachel Lamb

rachel@napean.com

78pc affluent consumers are on social media: Four Seasons Luxury Trend Report
Simplicity No. 1 priority in multichannel marketing: study
Christian Louboutin most sought-after luxury footwear brand: study

Online to overtake in-store holiday sales: American Express, Harrison Group
Luxury experiences not up to product standards: Luxury Institute
Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study

Holiday travel up 6pc year over year: American Express Publishing
3pc of US wealthy-demo to increase holiday spending: study
Brands must encourage mutual data privacy strategies with tech-savvy consumers: McCann

54pc smartphone users to combine in-store, mobile holiday shopping: study
Affluent consumer holiday spend to increase 7pc per household: American Express, Harrison Group
Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand

Nordstrom reigns for multi-platform digital prowess: e-tailing group
Aspirational male consumers increase luxury goods spend by 156pc: American Express Business Insights
Brand loyalty highest in Gen X consumers: eMarketer

Chinese consumers disappointed by luxury Web sites: study
Affluent consumers have 61pc digital ad engagement: study
Multichannel marketing brings average consumer spend up 14pc: study

Early head-start bodes well for luxury holiday campaigns: Epsilon
Rolls-Royce, Ralph Lauren post quickest Web site response times in Q2
Ritz-Carlton, Four Seasons tower over competitors in customer satisfaction: J.D. Power

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now