American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Rachel Lamb

rachel@napean.com

Bally, Chanel highest-rated luxury branded sites: Luxury Institute
Why are all of the luxury consumers on Amazon.com?
Wedding, graduation season sustained luxury economy in June: SpendingPulse

American Express cardmember spend up 25pc with improved customer experience
US, Chinese consumers fuel British luxury rebound
Affluent consumers’ luxury department store patronage stagnant: study

BMW, Audi, Lexus top Facebook IQ study
Low consumer confidence study does not affect luxury consumers
67pc Twitter users click-through Tweets to branded Web sites: study

Gen Z members likely to buy counterfeit products to get closer to brand: research
Only 14.7pc retailers inquire reasons for email opt-out
April luxury spend up 9.6pc year-over-year: SpendingPulse

Luxury goods spending could reach $275B in 2011: study
Four Seasons only luxury chain to crack top 10 Digital IQ Index
50pc affluent consumers do not use social media: Affluence Research Center

Louis Vuitton, Rolls-Royce win big with site performance: expert
Audi pushes first touchpad-enabled service in new vehicles
Porsche, Lexus and Jaguar voted most dependable: J.D. Power

Lexus voted No. 1 in customer satisfaction: J.D. Power
Abandoned cart emails key to win back shoppers: study
Less than 5pc of companies excel at delivering customer service excellence: study

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now