American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Tricia Carr

tricia@napean.com

70pc of consumers seek new products from Facebook friends, not brands: study
52pc of wealthy individuals purchase luxury for personal use: report
CMOs foresee 4pc increase in Cyber Monday sales: report

Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture
71pc of affluents to uphold holiday spend, most-affluent to shell out more: report
Wealthiest US consumers to amass 29pc holiday gift spend: AmEx report

Bergdorf, Barneys deemed best relationship-builders: report
Chanel, Zegna top competitors for perceived brand experience: study
Four Seasons, Ritz-Carlton most searched-for brands by Chinese travelers: study

12pc increase in digital ad spend seen in Q1: study
64pc US shoppers reluctant to return to old buying habits: study
Louis Vuitton, Chanel most-searched handbag brands: research

Forrester: Consumer enjoyment must be the center of a business model
Facebook engagement increases 100pc with multiple emails: study
55pc luxury spending now experiential purchases: BCG

80pc affluent spenders now on lower-income end: report
Audi outperforms BMW, Mercedes multichannel campaigns: study
Bridge data deluge to gain consumer trust: MediaCom exec

Automakers make up 54pc Chinese Internet searches: study
Family vacations to unchartered territories is top travel trend: study
TAG Heuer, Jaguar post fastest site-loading times in Q1

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now