American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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US advertiser lobby ANA drafts media buyer’s guide for picking data providers
Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
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Filling 5 consumer needs to ensure your brand survives COVID-19
Shape of post-COVID-19 retail
Voice of employee is brand’s greatest customer experience asset

How luxury brands can innovate in digital
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
7 rules for reinventing your luxury business model post-pandemic

What digital advertising players can learn from Spotify
Company CEOs on working from the world’s shortest commute
5 business agility lessons hard-learned amid the COVID-19 catastrophe

Attention, brands: Post-pandemic you need to find your vital
Impacting shopping, 4 distinct consumer behavior trends emerging during COVID-19 crisis: EY
7 ways to use AI to boost your sales

Experts’ predictions on the future of travel
Luxury market will take years to recover from COVID-19
12-step pre-recovery checklist for CEOs

Communications in a pandemic: Why now is not the time for silence
With no trade shows, ramp up PR, content marketing and digital outreach
Finding unexpected value in unprecedented times

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now