American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Chanel lawsuit: When can another marketer use Chanel’s brand?
Rolex wins, Tiffany loses? Contrasts in luxury
7 critical areas for store-channel improvement

How I did it: Claremont Rug Company’s Jan David Winitz
GDPR’s impact on US retailers and consumers
The greening of luxury

Is subconscious commerce the future for luxury brands?
Planning for impact of tax reform on luxury
“Being” and “Becoming” merging in transformational economy

As US millionaires grow more diverse, brands must leverage digital tools to keep up
Luxury’s online/mobile future revealed in 5 brands
The changing behavior of affluent Asia-Pacific consumers in 2018: Part 2

The changing behavior of affluent Asia-Pacific consumers in 2018: Part 1
7 tips to survive the retail apocalypse in the Amazon Age
Shifts in retail sales of women’s designer bags

Court allows Forever 21’s second amended complaint against Gucci to proceed
GDPR and EU Data Protection: Challenges for retailers
Are brands misunderstanding Instagram engagement?

Are you really a digital business, or just faking it?
Chatbots are the new HR managers
Gucci is leaving Louis Vuitton in the dust online

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now