American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Verizon, AT&T attempt to head off private data scandal on lines of Facebook
Luxury brands must focus on destination in ecommerce journey
Technology can enhance a luxury brand’s luster

De Beers’ lab-grown diamonds: Response to demand or move to dominate the market?
The new white-glove service
For luxury brand valuations, name is everything

Luxury spending feeling a lot like 2007?
How luxury brands should approach their Britishness
Satta Matturi eyes gap in African-themed jewelry market

Luxury brands must start investing in Gen Z – now
3 ways for retailers to improve their email marketing campaigns
Why customer experience measurement is biased

Preparing for Gmail’s passive opt-out unsubscribe feature
Measuring personalization: Moving beyond campaign-centric metrics
Luxury brands must take control of their digital ops

How iconic luxury brands are satisfying the sampling economy
Dior has fastest-loading mobile, desktop sites in luxury in past 6 months
Can you hear what your customers are not saying?

Challenging stereotypes of Gen Z: What luxury brands should know
Millennials set to disrupt luxury real estate market
Wealthy investors adjust financial plans for longer life expectancy

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now