American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Pernod Ricard champions responsible drinking through student outreach
Bentley, RCA team to contemplate luxury’s meaning in 2050
Photos from Luxury Firstlook 2018

Robb Report speaks to wellness trends with retreat
Flexjet links with Go Rentals for client experiences
Millennials are driving interest in luxury health, wellness efforts: Euromonitor

Graduate Fashion Week connects dots between education and employment
Versace introduces Donatella’s pup for Lunar New Year
CFDA to bolster Chinese fashion via Tmall China Day

Ultra-high-net-worth individuals are both consumer and influencer
Luxury brands must anticipate consumers’ dreams, not just needs
Neiman Marcus personalizes in-store experience by giving employees strong digital tools

Emerging markets are valuable, but require cultural understanding
Last chance! Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Tamara Mellon gets political in Women’s March offering

Rolls-Royce Bespoke’s abilities brought to next level in 2017
Estée Lauder touts founder’s wanderlust for experiential offer
Last few days! Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
Tag Heuer cycles for a cure in ambassador-led fundraising effort
Ritz-Carlton yachting vision comes to life as construction kicks off

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now