American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Diversity is vital from the inside out for fashion brands
Transparency is on consumers’ minds, especially for luxury brands
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Designers create custom ears for BBC children’s charity
Luxury brands need to focus on the good they can do
Consumers connect to diamonds on an emotional level

Stella McCartney forgoes “targeting” in favor of authentic relationship-building
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Consumers pulled toward brands that take a stand

Bedat & Co heightens Cathay Pacific partnership
In today’s crowded fashion world, quality beats quantity: Jason Wu
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Shinola made bringing jobs and opportunity back to Detroit its mission
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Parfums Mugler aims to pioneer fragrance via sustainability efforts
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now