American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Experiential trend opens doors for marketers, spurs haptic feedback
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Strong, emotional storytelling can help create passion brands
Delivering creative content means rethinking art of personalization
Burberry Foundation funds Oxfam’s Florentine anti-poverty efforts

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Fendi Studio tells of brand’s Hollywood connections via screenings, props

Condé Nast speaks out against sexual assault, exploitation in fashion
Louis Vuitton flies into New York’s former Stock Exchange for exhibit
US craves British luxury, but brands must be deliberate in approach

Robb Report’s 2018 Car of the Year event to benefit Napa Valley, CA fire relief
INYT Luxury Conference meets volatile political, economic climate head-on in EU’s center
Kering among 5pc of global companies to receive CDP A-grade

Schiaparelli’s surrealist influences explored at Salvador Dalí museum
Brands must constantly stay risky, innovative to survive, says Kenzo’s creative duo
Nordstrom encourages consumers to clean out closets via seamless donations

Moët & Chandon, Public School channel strength and anonymity for bottle collaboration
Tamara Mellon will not design pink shoes for Breast Cancer Awareness
Barneys taps collegiate photographer for digital look book

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now