American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Kering looks toward further progress in gender equality with certification
Marc Jacobs seeks to rectify public’s claim of cultural appropriation
Panerai makes waves with London Design Festival installation

Kering inaugurates new Paris offices with public art, fashion exhibitions
Tag Heuer has fashionable adventure at New York Fashion Week
Printemps auctions bespoke window creations for charity

Ritz-Carlton blurs lines between business and pleasure for corporate events
Land Rover taps child artists to hide vehicle in plain sight
Chanel fetes Ritz Paris’ reopening with upcoming runway show

Wheels Up urges members to “up” caring via CSR flight program
De Grisogono reveals ground-breaking 813-carat diamond
Rosewood prioritizes literacy with educational partnership

Jaguar highlights past, present and future in London display
Poltrona Frau unites employees in earthquake aid
Audi promotes electric plans through increased Formula E participation

Hermès gives first-hand look at craftsmanship in Vancouver
Tag Heuer links with Asian Football Confederation to reach global fanbase
Lanvin shows menswear creative talent its appreciation via anniversary edit

Jaguar proclaims XE’s greatness in rival model matchup
Vogue Paris advocates for fashion’s future with festival launch
Bloomingdale’s, Lotte New York Palace team to prep kids in need for the classroom

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now