American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Bloomingdale’s to host in-store fitness classes for annual Fashionable Fundraiser
Lexus overhauls auto specialists’ attire via haute couture collaboration
Rémy Martin nurtures vocal talent through one-on-one mentorship

Gilt to help puppies find furever homes at adoption weekend
W magazine, Simon Malls launch nationwide model search
Krug books isolated island for music and culinary festival

Ritz-Carlton Toronto explores regional wines via hands-on experiences
Cartier fortifies support of female entrepreneurs with $100K grant
DVF matches customer donations to combat homelessness

Belstaff honors motorcycling heritage by sponsoring world record attempt
Peninsula and Remote Lands team to explore contemporary art capitals
LVMH backs France’s bid for 2024 Olympic and Paralympic Games

Gucci’s Chime for Change unites hackers to tackle gender equality
Bulgari gives children a hand via star-studded campaign
Tatler tackles “knotty topic” of children’s education in annual live event

Beauty brands reinstate patients’ confidence at Beauty Editors Day
Yves Saint Laurent retrospective takes intimate look at designer’s influence
Saks teams with Christian Louboutin, Halle Berry to combat cancer

Salon Privé partners with Bentley, Lamborghini to offer public test-drive opportunity
Sentient Jet teams with Nyquist for career-spanning sponsorship
Four Seasons Macau gathers newly engaged for wedding planning bootcamp

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now