American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Watchmakers to debut latest pieces for US horologists on Madison Avenue
Concours of Elegance returns home for Queen’s 90th birthday
Ritz-Carlton goes backstage with Pageant of the Masters in exclusive partnership

Lamborghini brings aspirationals closer to dream with certified racing program
Four Seasons indulges in local fish, flavors to initiate new consumers
Alber Elbaz, Axel Dumas recognized by French Legion of Honor

Nordstrom to throw party for Snapchat-savvy undergrads
Land Rover teams with Prince of Wales to spearhead country life growth
Roche Bobois taps artists to rethink iconic piece for charity

Audemars Piguet expresses passage of time through Art Basel collaboration
Oscar de la Renta’s career, influence remembered at retrospective
Mandarin Oriental grants photographer backstage pass to fete 80 years

Versace tasks design enthusiasts with creation of 7 It bags
Kering opens debate to draw attention to cinematic inclusivity
Maserati celebrates Italian culture through Royal Academy of Arts alliance

Barbie opens dream closet to explore high-fashion, culture
Valentino joins forces with Rome Opera as costume couturier
Northrop & Johnson looks to luxury horizons for creative marketing initiatives

Fratelli Rossetti sources handcrafted talent for months-long event series
Supercars, SUVs rule Geneva as brands target affluent locals and youth markets
Smythson touts cabinet of curiosities for Madison Avenue opening

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now