American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Events

Milan Design Week provides luxury brands platform for creative storytelling
Cunard takes Marilyn Monroe collection across Atlantic prior to auction
Lexus authenticates sustainability focus with philanthropic initiative

Loewe Foundation looks to set new standard for future of craft
Christian Louboutin celebrates friendship, artisanship with charity project
LVMH supports tech startups through Parisian event placement

London Craft Week to tout passion, skill of best-made goods
Aston Martin propels language of design at Milan Design Week
Stuart Weitzman pencils in educational charity via limited-edition heel

Louis Vuitton takes cruise show to Rio
94pc of consumers say luxury should be involved with philanthropic causes: Bain
Photos from the 2016 INYT Luxury Conference

Cadillac, CFDA partner to drive retail growth for emerging labels
Employee advocacy key to authentic strategic sustainability
Tag Heuer makes music with millennials through Coachella sponsorship

Gucci to merge men’s and women’s wear runway shows
Mercedes reinterprets house codes through fashion design initiative
Louis Vuitton takes on Tokyo as retrospective travels globe

Luxury brands debut mock products for April Fools’ Day trickery
Maserati races uphill to provide memories for cycling enthusiasts
Four Seasons Maldives brings surf up with Champions Trophy competition

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now