American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

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54pc of Chinese tourist purchases are fashion-related: report
June 26, 2015
Missed opportunities of mobile messaging
June 26, 2015
In-store sales associates heavily influence luxury purchase decisions: report
June 24, 2015

Premium packaging spurs brand ambassadorship: report
June 23, 2015
Ultra-affluent most likely to spend on luxury vacations: report
June 23, 2015
Luxury needs to settle into the “new normal”
June 22, 2015

Lancôme, Estée Lauder among best known beauty brands in China: report
June 22, 2015
Migration to ecommerce most pronounced in luxury fashion
June 19, 2015
Search optimization on desktop, mobile needed by fashion brands: L2
June 19, 2015

Luxury furniture market experiencing 4.1pc growth: report
June 19, 2015
6 fundamentals of successful mobile engagement
June 19, 2015
Asia Pacific wealth to overtake North American prosperity by 2016: report
June 18, 2015

52pc of global consumers will factor sustainability into travel plans: report
June 18, 2015
Jaguar Land Rover seeks “sixth sense” to aid drivers
June 18, 2015
How Everything-as-a-Service will help brands on mobile
June 18, 2015

Luxury condominiums continue to increase in value: report
June 17, 2015
Apple Watch’s role in a data-driven advertising environment
June 17, 2015
Luxury brands ignoring 2.6B consumers online: report
June 16, 2015

62pc of global execs think customer loyalty is fading: Bain
June 16, 2015
Globalization strategies fall short on execution: BCG
June 15, 2015
Increased spending power creates strong handbag market in BRICs
June 15, 2015

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions