American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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New York debates new luxury vibe: uptown or downtown?
How retailers should hook millennial shoppers on Black Friday
Deloitte: Being undisruptable means connecting. But how?

Demand for Hermès Birkin grows as resale supply dries up
Deloitte: How the unshakeable world of luxury got disrupted
Luxury market growth continues as Chinese, Gen Z influence increases: Bain

Now is the time for fine tuning influencer campaigns: report
Green is new gold for luxury Chinese travelers
Luxury travelers value hotels as trip partners: Fairmont

Chinese travelers seeking more child-centric experiences
British luxury brands eye US with Brexit looming
Customer calls crucial to brands this holiday season

Muslim consumers growing spend on lifestyle categories
Social influencers hold sway for HENRY buying decisions
IoT poised to revolutionize how retailers shape store experiences

Chinese travelers’ spend will continue to balloon
Luxury fashion facing challenge as speed to store spells success
Retailers missing cross-channel opportunities: OrderDynamics

Store reviews becoming more valuable to retailers: report
Forward-thinking luxury brands need to integrate blockchain: Fashionbi
Social and search holiday advertising: Boom or bust?

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now