American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Content, consumer listening key to driving brand passion
Beauty facing omnichannel opportunity as shoppers blend in-store, online
Shopping experiences must be personalized across channels: BRP

AI helps retailers to be human
Can Michael Kors’ Capri become the American LVMH?
Baby boomers, millennials pushing downward slope in luxury detached homes

Luxury investors cannot overlook brands’ Instagram performances
Most common misconceptions about GDPR and data processing
Chinese ecommerce market becomes even more valuable to luxury brands

Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
Day’s wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres
Consumers still crave human connections amid AI adoption

Zegna’s service, trustworthiness stands out among men’s fashion labels
Branded residences must focus on experiences amid rapid growth: Knight Frank
Developing marketing strategies via machine learning

3 ways to reframe luxury brand touch points
Loyalty strategies require multigenerational approach
For luxury brands, holistic sustainability means more than “going green”

How to retain digital shoppers: BRP
Chinese wealth becoming more concentrated: Hurun
Luxury marques top musical charts as most referenced cars

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now