American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Luxury brands must focus on sustainability to avoid disruptions: report
Luxury brands cannot ignore voice commerce
Protectionist policies top concern of US fashion execs

Fendi, Versace get brand boost from celebrities, influencers
Millennials redefining norms of luxury
Chinese leisure travelers expanding their global reach: report

Marketing to the evolving luxury consumer
Millennial shoppers value compassion, customer service more than most: report
Consumers seek cosmetics with added skincare perks

5 trends shaping global luxury real estate
Chanel, Louis Vuitton rank as top emotionally intelligent luxury brands
My Way: Claremont Rug Co.’s Jan David Winitz on why customer efficiency is not customer service

Friends, family are top travel social media influencers
Stars War: It’s Gucci vs. Louis Vuitton
Nordstrom tops other luxury retailers for emotional intelligence, relationship building

Building brand affinity via personalized, cross-channel strategies
China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
Education essential to spur sustainable consumer behavior

Trade tensions deal a blow to luxury stocks
How to navigate an art fair
Consumers falsely confident in ability to spot fake watches online

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now