American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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US choice emigration destination for ultra-wealthy Chinese: Hurun
5 disruptive statements from China Connect Shanghai 2018
Traditional retail path to purchase has been completely upended: report

Does luxury’s response to digital create meaningful connections?
Men outspend women now on apparel and footwear. Is your store connecting with them?
Potential trade war affecting luxury auto could snowball to other sectors

Luxury brands can no longer overlook Japanese consumers: Agility
China’s KOL bubble, and how brands can prepare
As Americans look to declutter, luxury design lies with minimalism

The digital dilemma for luxury
High-ticket items more prone to fraud due to bigger payouts: Forter
Luxury gifters twice as likely to buy with same-day delivery

Technology type determines what is creepy versus cool with AI
Emulating WeWork’s design and user experience stance
In-person experiences, services keep shoppers coming back

Dangers of password-based loyalty programs
Prada, YSL, Land Rover break top 10 most loved brand lists for first time
Department stores’ emphasis on discounts causes indifference

Adventure travel is a universal passion among affluent consumers
Luxury must marry old-world service with new technology
Cartier, Mercedes lead rankings for luxury positioning

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now