American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Gens X, Y seen as top driver for future Russian luxury growth: McKinsey
Asian luxury leisure travelers diversify interests: Agility
Delivering excellent retail experiences hinges on ease, emotion

Art, wine overtake cars as top performing luxury investments: Knight Frank
Building and cultivating consumer habits is key to brand longevity
Verizon, AT&T attempt to head off private data scandal on lines of Facebook

Under siege, 5 PR mistakes that Airbnb continues to make
HNW wealth climbs to record $70tn: Capgemini
Customer experience needs renovation, not decoration

Brand loyalty trumps convenience for 40pc of shoppers
Technology drives photography across ecommerce
GQ, Vogue deemed the most trusted Condé Nast advertising sources

Young HNWIs in US put values over value
Try-before-you-buy services could shift spending online
Waldorf Astoria’s new digital campaign is inspired by consumer data

Young investors far more environmentally, socially conscious than older counterparts
Instagram overtakes YouTube as top influencer channel for beauty
Employee advocacy offers scalable alternative to influencer marketing

Chinese consumers spur luxury to adopt “millennial state of mind”: Bain
4 new Facebook Live features that are game-changing for marketers
Affluents favor luxury hospitality, while sentiments towards wealth management sink

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now