American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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As hotel brands expand, affluent travelers would rather have exclusivity: report
Time is of the essence with Chinese Web site traffic
US creates 500K new millionaires a year

5 trends from Davos that will reverberate this year
BMW, Nordstrom score big on customer intimacy index
Men largely disinterested in shopping online

California home to 77 of 100 most expensive ZIP codes in US
Is subconscious commerce the future for luxury brands?
White-glove valet services can have major impact on auto customer loyalty

How luxury brands can nurture invisible leads with an elongated sales cycle
Science and technology evolving into “ultimate luxury”: Fashionbi
Voice assistants, smartwatches lack consumer interest in retail experiences: report

Planning for impact of tax reform on luxury
Quality hospitality starts from inside the business
Digital efforts, China bolstered Estée Lauder’s sales growth last year

Global art market up 12pc after several years of decline
“Being” and “Becoming” merging in transformational economy
Trump real estate loses luxury “luster” as New York prices drop: CityRealty

Women take the lead as 55pc of affluent households are dual-income
Gucci, Prada among Italy’s most valuable brands
As US millionaires grow more diverse, brands must leverage digital tools to keep up

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now