American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Mobile becomes imperative for auto, but luxury brands lag behind
Aston Martin sees strongest brand value boost among automakers: report

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Luxury’s online/mobile future revealed in 5 brands
Healthfulness, indulgence win today’s consumer

Consumers expect customized, convenient mobile shopping experience
Bridal market is big business opportunity for luxury
Luxury retail KPIs and incentive schemes need a makeover

Mobile pay can help retailers attain important Chinese shoppers
The changing behavior of affluent Asia-Pacific consumers in 2018: Part 2
China added an average of 4 new billionaires a week in 2017

The changing behavior of affluent Asia-Pacific consumers in 2018: Part 1
Ferrari taps enthusiasm of fan base with new model
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Luxury cannot afford to ignore consumers of color
Should luxury brands abandon the mall?
7 tips to survive the retail apocalypse in the Amazon Age

Watch brands embrace direct-to-consumer ecommerce
Shifts in retail sales of women’s designer bags
Wealthy investors keep calm, carry on amid stock market turbulence

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now