American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

$2M-plus home sales drop as inventory grows: Redfin
Ad fraud decreasing despite increase in digital ad spend
Retailers are learning to tap technology for bricks-and-mortar loyalty

Luxury labels invest in influencer marketing with bigger budgets
Financial services could face disruption from maturing millennials
Outdated POS poses challenge for omnichannel retail: BRP

Real estate in declining markets still the priciest: Redfin
Sustainability influencing today’s experience-first luxury business
Consumers go online to find word-of-mouth recommendations

Price points, trustworthiness important elements of sustainable retail’s future
Experiential dining offerings help retailers, hoteliers differentiate themselves: JLL
Collaborations capturing attention of younger luxury buyers

Drivers drawn to technology that improves safety, convenience: YouGov
Social media users more trusting of peers, influencers than brands
Single millennials less financially engaged than other generations: UBS

French, Asian luxury companies average double-digit sales growth: Deloitte
Travelers more interested in mobile apps than in-room devices: report
Fashion sites see more traffic, sales from mobile searches than social media

Versace’s Kith collaboration drove $2.9M in mentions
Social listening should be centerpiece of luxury brands’ social media strategies: NetBase
Europe, Asia home to strongest-performing real estate markets: Knight Frank

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now