American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Amazon’s HQ2 decision boosted luxury market in Arlington
Chinese beauty buyers show growing interest in niche labels
Affluent millennials, travelers among most engaged consumer segments

Millennials push impulse shopping, flexing brands
In-store events may not solve bricks-and-mortar’s problems
Global luxury real estate price growth slows to 1.4pc: Knight Frank

Most luxury auto ad spend focused on demographics: report
Gen Z influencing luxury travel trends
Luxury brands can leverage inclusivity for differentiation: Coresight

Luxury brands must become more familiar with Indian affluents: Agility
Billionaire population drops for second time in 3 years
Brand backlash fails to dampen label popularity

HENRY women have outsize impact on consumer spending
Marketers not yet leveraging AI to full potential: Forrester
Luxury groups outpacing independent brands in stock growth

Majority of HNWI to invest in cryptocurrency by 2022: report
Caribbean, Asian destinations seeing the most growth for summer travel
Key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Personalization, gamification top differentiators of loyalty programs
DPA research aims to clear up diamond misconceptions
Chinese, American affluents most likely to spend big on wellness travel

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now