American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Fewer new taxes on foreign buyers expected over next year: report
Education essential to spur sustainable consumer behavior
Trade tensions deal a blow to luxury stocks

Consumers falsely confident in ability to spot fake watches online
US choice emigration destination for ultra-wealthy Chinese: Hurun
Traditional retail path to purchase has been completely upended: report

Does luxury’s response to digital create meaningful connections?
Manhattan luxury real estate sales decline as listings rise: Douglas Elliman
Men outspend women now on apparel and footwear. Is your store connecting with them?

Potential trade war affecting luxury auto could snowball to other sectors
Luxury brands can no longer overlook Japanese consumers: Agility
China’s KOL bubble, and how brands can prepare

As Americans look to declutter, luxury design lies with minimalism
Bay Area home to most homeowners turned millionaires: PropertyShark
High-ticket items more prone to fraud due to bigger payouts: Forter

Luxury gifters twice as likely to buy with same-day delivery
Technology type determines what is creepy versus cool with AI
In-person experiences, services keep shoppers coming back

Prada, YSL, Land Rover break top 10 most loved brand lists for first time
Department stores’ emphasis on discounts causes indifference
Adventure travel is a universal passion among affluent consumers

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now