American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

86pc of affluent shoppers actively use loyalty programs
Gap between luxury and mass market vehicles narrowing: J.D. Power
An open letter from the digital advertising community opposing Apple Safari changes

Lamborghini draws most attention among auto brands
Click-and-collect consumers shop on all platforms
85pc of beauty marketing centered on social media

Retailers not yet meeting shoppers’ digital expectations: BRP
Physical-meets-digital stores key to experiential retail: Fashionbi
Political conservatives 10pc more likely to buy luxury goods

Luxury brands must focus on sustainability to avoid disruptions: report
Luxury brands cannot ignore voice commerce
Protectionist policies top concern of US fashion execs

Fendi, Versace get brand boost from celebrities, influencers
Chinese leisure travelers expanding their global reach: report
Millennial shoppers value compassion, customer service more than most: report

Consumers seek cosmetics with added skincare perks
Chanel, Louis Vuitton rank as top emotionally intelligent luxury brands
Luxury housing in high demand in the US: report

Friends, family are top travel social media influencers
Nordstrom tops other luxury retailers for emotional intelligence, relationship building
Building brand affinity via personalized, cross-channel strategies

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now