American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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3 ways AI helps advertisers measure campaigns better
9 counterintuitive trends in AI

How small businesses can optimize digital marketing
AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout

Measuring the impact of holiday sales on US small business
What will successful ecommerce marketing look like in 2022?
How to produce effective digital content

The pandemic recession demands a digital response
How luxury brands can innovate in digital
Move to UK online shopping coming at cost to high street retail

State of digital payments acceptance in US online retail
How can brands ride on China’s rebound from COVID-19?
How marketers can prepare for Google ending third-party cookies on its Chrome browser

Understanding the returns behavior of US shoppers
Why luxury brands need to get personal with today’s digital natives
Email, app top channels as US consumers plan majority of holiday shopping online

Adobe forecasts $143B in US online sales this holiday season
Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google
Chanel tops Louis Vuitton and Versace as Facebook’s most-loved luxury fashion brand

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now