American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

4 critical elements to improve digital branding efforts
4 mistakes ecommerce marketers make when measuring return on ad spend
What will successful ecommerce marketing look like in 2022?

Indian consumers shifting from status signaling to self-transcendence
Risks to China’s growth in luxury retail
5 factors affecting PR in 2022

World War Z: Connecting with the largest generation in US history
4 challenges facing retailers this holiday season
Introducing Luxury Women to Watch 2022

How the pandemic is reshaping luxury and consumer attitudes
Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
Luxury’s perception evolves as the business grows more inclusive and attainable

How Google’s new algorithm could kill your business
Typography firm’s legal woes shows problems of protecting creations without IP rights
What is the real value of NFTs for luxury brands?

Creating the sound of luxury
Posting photos to Instagram without a license leads to legal woes for brand
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

The knotty relationship between luxury and CSR
How brands can win over Gen Z and millennial shoppers
Breaking the chain of gender inequality

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now