American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

Going global to local with data-driven creative
Discounting merchandise while maintaining brand integrity
Unionization’s impact on fashion

Bridalwear battle, in era of social media, is cautionary tale for self-named brands
5 digital innovations changing luxury’s future
Another Louboutin vs. Amazon referral faces off in EU court

Looming choice: MOVID or NOVID?
Embracing installment plans, incrementality and in-store sales attribution
New York fashion model, creative agencies on hook for higher licensing, pay?

Metaverse opens new universe for brands
High evidentiary bar needed for trade dress protection
Convergence of luxury and anti-money laundering

Will brands incur admin, financial burdens of work-from-home trend?
What luxury customers want from bricks-and-mortar retail
Brands must bridge the digital-physical divide

Time for luxury brands to open their metaverse flagship store
Tighter returns policies, packaging as storefront to define Retail 2022
Retail will retain pricing power in 2022

2022: The luxury phoenix moment
7 trends that will make or break your client relationships
Brands herald 2022 with new tech and legal strategies

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now