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Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.

Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.

While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.

Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.

With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant.

A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.

In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.

There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.

What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?

Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.