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Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.
Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.
Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?
Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.
With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.
It is a mistake to think about mobile as a medium. It is an equal mistake to think about mobile as an aspect of digital marketing.
The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.
With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.
With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.
The association for U.S. wireless carriers recently implemented a new “auditing” process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.
Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.
