- No categories
How the fragility of the modern aspiration economy reveals the future of spending.
Especially in retail, AI and machine learning are being used to generate smarter pricing methods, with 73 percent of retail executives expecting their companies to engage in intelligent automation pricing by 2021.
As marketers continue to increase their focus on digital marketing, the top priorities will be on tactics that provide additional information, tactics such as organic searches, email marketing, paid search, and content marketing.
Economic upheaval on this scale will lead to a whole new group of brands that win and lose. Leaders everywhere are asking themselves how to make sure they are winners.
Economic upheaval on this scale will lead to a whole new group of brands that win and lose.
When bricks-and-mortar retailers reopen worldwide, they will not simply return to business as usual. Here are a few ways I suspect they might adapt.
Even as they make strides to listen to their customers better, brands might be ignoring a voice that is just as critical: the voice of the employee.
Brands have struggled to catch up with the connected, modern luxury customer, as the mechanisms they relied on to build exclusivity have disappeared.
Just in: brand focus is not on the end customer, but on the communities to which they belong.
There is no question about it: brands looking to thrive and even just survive in today’s market are those that understand the millennial consumer. However, not all millennial consumers are created equal, especially when it comes to income and potential spending power.
Even though we now live in a digital world, most luxury goods and services brands operate like Industrial Age pipelines with rigid linear processes and high fixed costs.
In today’s COVID-19 environment, storytelling becomes increasingly important.
The streaming music platform should serve as a role model when it comes to data privacy compliance and user choice.
As the world pauses for COVID-19, luxury brands have an opportunity to design, implement and diffuse digital technology throughout their organizations.
Mission critical elements of operational agility and what they mean for individual businesses and industry at large in the post-pandemic era.
Drastic economic, cultural and social shifts bring upon novel needs, desires and even aesthetics. In a time of paradigm shifts, new categories capitalize on cracking niches in the cultural fabric.
Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Nowadays, with the help of artificial intelligence, the customer is in control: able to research, ask questions, receive support and, in some cases, even purchase 24/7 without human intervention.
What are travel experts predicting for the future of travel post-COVID-19 pandemic?
