- No categories
Attacks on loyalty programs are on the rise and it is concerning to retailers since they bear the costs of fraud in the form of lost dollars and trust.
The window of opportunity to leverage new technologies to reach best customers on a highly bespoke basis, tailored to buying history, interests, income and lifestyle, remains open. For how long is anyone’s guess.
The wireless carriers are not the only ones who know where you are, where you have been and often where you are going.
Airbnb is facing an existential threat that has the potential to fundamentally destroy its revenue model. It is a crisis and public relations lesson that every entrepreneur and marketing professional should watch closely.
Logistics within ecommerce photography can be a huge pain point if not handled properly.
Facebook recently launched new updates to Live that will enable brand marketers to get in front of their target audiences quicker and easier than ever.
When delivery does not align with expectation, and direct sales are poorly executed, there are repercussions.
From diamonds to bespoke menswear and shopping districts, luxury brands are experimenting with technology and succeeding without degrading brand values.
By embracing lab-grown diamonds and calling them its own, De Beers is disrupting the industry’s stance against the numerous startup disruptors eating away at its market dominance.
How is the new white-glove service being redefined? What does white glove mean to the millennials and Gen Y affluent consumers?
In the high-end luxury market, where virtually all of an enterprise’s value derives from its brand or brand portfolio, the ability to accurately assess its value—to quantify and render tangible the intangible—is especially critical.
Across the globe, affluent consumers whose numbers and wealth are growing at a phenomenal pace are experiencing an uneasy sense of déjà vu.
Britishness can be a point of difference for many luxury brands, particularly in sectors where the competition tends not to be British.
Love for jewelry inspired Satta Matturi to create her brand, Satta Matturi Fine Jewellery, for the precious stones lover enthused by African facets.
As their wallets start to catch up to the magnitude of their influence, luxury brands need to pay attention and invest in Gen Z.
The circular economy in luxury is a concept of reviving the essence of luxury with its long-established emphasis on rarity, reflective buying, restoration, longevity, endurance, handcraftsmanship and consideration for people and planet.
Jewelry, designer apparel and handbags were a few of the top most stolen items in 2017, according to the National Retail Federation’s 2017 Organized Retail Crime survey.
The complaint in Levi Strauss’ latest case against Kenzo shows several examples of Kenzo pants products that do have a tab very similar to the Levi Strauss mark. So is Levi Strauss’ case airtight?
Any retailer optimizing its purchaser experience, email frequency and email content will be far ahead of its competitors.
You cannot do anything nowadays without being asked for evaluation or comments.
No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8 percent of their revenue into funding advertising initiatives.