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Traditional jewelers are in danger of being known as “my mom’s” or “my grandma’s” brand, and slip from the younger audience’s consideration set. They may as well cast a death spell on themselves.

Mobile is too often the point of first impression. If you neglect the customer experience on mobile, you are negatively affecting sales across channels and the profitability of your entire business.

As social platforms work with millions of advertisers, mistakes in reporting or unforeseen scandals could certainly be costly and even damaging to reputation.

Technology has disrupted the biggest captains of industry and the fashion industry is no exception. Software is eating the world for real.

The wave of populist sentiment across the globe has shown us just how disillusioned and disenfranchised modern consumers are with traditional relationships with authority. What does this trend of transparency mean for luxury brands?

Despite upheaval in the luxury industry over the last 20 years, family business will survive and prosper – but only if they successfully manage to implement several key strategies. The second part of the full article lays the blueprint for success for family-run businesses in the luxury sector.

In light of the stir over United States Representative Marsha Blackburn’s (R-Tenn.) recently introduced Balancing the Rights of Web Surfers Equally and Responsibly (BROWSER) Act of 2017 – the proposed replacement for the Federal Communication Commission’s online privacy regulation – the Association of National Advertisers has released a statement about this legislation and how it goes too far.

Where bricks-and-mortar stores have typically stood out compared to ecommerce is in the enjoyment of shopping, and taking something home that actually fits.

Mobile marketing will continue to change as usage patterns evolve. One thing that will not change is the need for accurate and timely marketing performance measurement.

Luxury brands are leading the way in sustainable practices, but the bar is set low. They will need to adapt if they are to avoid rising costs that will inevitably accrue from increasingly scarce resources and unsafe production methods.

Earlier this year, a California woman sued Chipotle for $2.2 billion based on the burrito chain’s unauthorized use of her photograph in its promotional materials.

According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

There are at least three possible approaches to prioritizing: the emotional, the financial and the guided subjective ranking approach.

Though the total brand experience for luxury brands differs, there are three core areas that should be at the heart of building and sustaining all luxury brands.

We are entering the age of the holistic luxury experience, where crafting of an item, its sale and re-sale, and the end of our ownership of it are all part of the same lifecycle.

The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.

How will a luxurian of 2027 signify status in a world where technological advances have made 100-plus years healthy lifespans, ubiquitous digitally powered convenience, and even space flight, affordable on a merely middle class salary?

Well into 2017, marketers have yet to properly understand mobile.

The luxury market, like many industries, is affected by the rapid shift to intelligent versus smart devices and systems.

Everything from consumption behavior to consumer empowerment has permanently altered the industry landscape, and brands are left asking themselves increasingly difficult questions.

Loyalty is to the channel, not the brand – a sad reality of today’s technological world.