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It is the little things that often are not so little but deeply telling of a brand’s true corporate culture.
For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.
Google’s mobile-first index will be here in months, making Google prioritize mobile content for the first time in its history, and changing the indexing and ranking game for good. Will you be ready when it comes?
Promoting products using influencers should only be done if there is a clear and natural fit between that product and influencer.
Last month, Denmark piqued the attention of the world by saying that in addition to dispatching ambassadors to capital cities worldwide, it would appoint a new digital ambassador to the cloud to work with the digital gods of Amazon, Apple, Facebook and Google parent Alphabet.
We wish to reclaim the domain of the wealthy in the world of luxury. Otherwise, read our lips: it is not luxury.
Our growing dependency on digital devices is slowly programming us to interact in certain manners.
While mobile apps have been around for a while, we are really just scratching the surface when it comes to finding creative uses for them.
With the anti-graft campaign, luxury brands’ efforts to standardize global pricing, and continuous doubts regarding the authenticity of their goods, the daigou circle is desperate to prove the value of its existence, as well as retain and nurture loyal customers.
As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.
When it comes to getting email marketing right, luxury brands are in a tough spot.
Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?
The sleeping beauties with the greatest potential to succeed are not always the brands with the strongest brand awareness.
Nobody knows exactly what is going to happen in Brazil as far as politics is concerned. But one is certain: luxury consumers are cautious.
The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
Without interpretation and application, decision-making by data leads to inefficient use of resources, wrong conclusions and poor execution.
The luxury industry is currently experiencing fluctuation in the face of mass digitization and shifting customer attitudes.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
