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Up-and-coming luxury brands may feel the pressure to be snapped up by conglomerates to succeed overseas. But there is another way to expand.
Kubaba Books is the creator of bespoke publications that document the architectural and collecting achievements as well as the thoughts of those who care deeply about what they have created and assembled during their lifetimes.
Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.
The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”
In an increasingly pressured world, how are the reasons for luxury purchases changing?
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.
The vast majority of consumers who download an application are challenging to monetize.
Millennials are the future of luxury, and boomers are its past. Gen X is its present.
Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.
European luxury brands are far from fully capitalizing on opportunities to meet the demands of China’s online shoppers.
Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.
If the mobile ad market is going to reach its full potential and fill the gap between consumers’ media attention and marketers’ media buying share, it will have to first address a unique set of challenges and obstacles.
A dialogue with a Paris-based entrepreneur tapping the emerging wealth in Sub-Saharan Africa and other parts of the continent with the resulting desire from the ultra-affluent for the finer things of life.
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation.
When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.
Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.
Are luxury brands keeping up with the changing times and the evolution of other brand-consumer relationships? Here is how luxury marketers should follow the example of “love brands” such as Apple.
