- No categories
Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.
Businesses must get digital, or they may become invisible.
When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.
Ecommerce marketers are currently bracing themselves for another year of turbulence in the marketplace.
Though luxury in India is at a nascent stage, the notion of luxury is undergoing a transformation.
China is as an integral player in luxury retail sales, accounting for 35 percent of all luxury sales across the globe.
The “digital nomad,” once little more than a thought experiment for bleeding-edge firms, now seems poised to become the new normal.
Gen Z can help your company grow or take you down with two thumbs.
Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.
For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.
Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.
In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.
When you are in business, and you are looking to use your digital presence to drive customers and revenue, invisibility is not a good thing.
Without such IP rights, companies are often in the wilderness when confronted with instances of such misappropriation.
As consumers spend an increasing portion of their time online, many consumers have become as or even more invested, both financially and emotionally, in their digital selves as they are in the physical world.
Whether you are strategic about it or not, the music and sound associated with your environment – your brand – is telling a story.
The realities of determining whether a particular use is “fair” often results in murky and hard-to-predict outcomes.
Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
A new social listening study provides signposts for navigating perilous paths.
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
