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In a luxury brand, the top 5 percent of customers provide 40 percent of the sales. The next 15 percent of customers deliver the next 30 percent of sales.
Courts and legislatures have struggled with what responsibility online platforms have for infringing sales by independent vendors on their sites.
What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
The received wisdom is that brands that serve the squeezed middle suffer worst in a recession and we are already seeing this in the collapse of brands such as Joules and Made.com.
As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.
Ads on TikTok cannot really feel like ads. Many brands have already figured this out.
Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.
For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.
Understanding the effect of unionization on the workplace is paramount importance.
Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.
While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.
The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.
With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.
Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes.
If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.
New research finds just two-in-ten consumers are interested in socializing in virtual spaces.
Trade dress – the right pressed by Cult Gaia – is a form of trademark in which the design itself functions to convey to the consuming public the source of the product.
The reality is that the global wealth graph of the world’s wealthiest individuals and their networks have always had significant overlap with the global networks of individuals from a compliance risk standpoint.
There are several legal intricacies related to an employer’s workplace flexibility.
Since traffic is not guaranteed to continue, how will luxury retailers keep up the demand for customers to visit bricks-and-mortar stores?
As luxury goods become more ubiquitous and easier to access, consumers are turning towards unique, irreproducible experiences to fulfill a desire for the exclusive.
