- No categories
Since traffic is not guaranteed to continue, how will luxury retailers keep up the demand for customers to visit bricks-and-mortar stores?
As luxury goods become more ubiquitous and easier to access, consumers are turning towards unique, irreproducible experiences to fulfill a desire for the exclusive.
If it is just a simulation of an existing flagship store, brands and retailers will not tap the potential of the metaverse.
For some brands, it is all about promoting preferred behaviors to cut down on costs.
Consumption habits seem to be shifting from essentials back to desires.
Luxury brands have faced two years of tremendous turbulence, but the industry has come out of the crisis with more strength, resilience and agility than before.
Customers are changing faster than retailers are adapting.
Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.
Businesses must get digital, or they may become invisible.
When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.
Ecommerce marketers are currently bracing themselves for another year of turbulence in the marketplace.
Though luxury in India is at a nascent stage, the notion of luxury is undergoing a transformation.
China is as an integral player in luxury retail sales, accounting for 35 percent of all luxury sales across the globe.
The “digital nomad,” once little more than a thought experiment for bleeding-edge firms, now seems poised to become the new normal.
Gen Z can help your company grow or take you down with two thumbs.
Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.
For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.
Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.
In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.
When you are in business, and you are looking to use your digital presence to drive customers and revenue, invisibility is not a good thing.
Without such IP rights, companies are often in the wilderness when confronted with instances of such misappropriation.
