- No categories
Nielsen estimates that the average person now spends 30 hours per month using apps.
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.
To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.
Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States.
Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.
All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.
The time for adoption of item-level RFID (radio-frequency identification) is finally here.
When Bono’s organization talks, people listen.
Consumers seek out brands with visions and pillars that are aligned with their aspirations, interests and what resonates with them on a deeper level.
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
Western luxury brands – and Western retailers of all types, for that matter – face major technical challenges when it comes to delivering strong Web performance in China
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.
While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for luxury marketers and retailers.
As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.
The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.
