- No categories
Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.
With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.
HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.
A short trawl through the logos and palettes of contemporary luxe brands could easily lead you to believe that the modern world is either black – denoting power, authority and an air of mystery – or white, signaling purity and fragility.
Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.
Since the ups and downs of the luxury market are driven primarily by the mood, feeling and mindset of affluent consumers, it is reasonable to conclude that election years are bad for luxury retail.
Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.
British Prime Minister David Cameron last week committed the ultimate red-faced blunder as he pronounced Nigeria “fantastically corrupt” in a conversation with the Queen that was caught on microphone – just days before London’s anti-corruption summit.
GEICO’s advertisement in “Architectural Digest” magazine represents for the company a leap from engaging a mass/premium target audience to engaging a class/luxury audience.
The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.
Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.
It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.
Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.
With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.
As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).
