- No categories
New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.
According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.
The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.
And when should marketers send out messages?
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?
The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.
It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.
Is all advertising evil? Should the consumer be protected from any and all ads?
The mere dawn of digital did not fix everything in terms of finding the right audience.
As product offerings and comparison-shopping opportunities continue to grow, so does customer desire for a less overwhelming shopping experience.
Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.
Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.
Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.
Amazon is the search engine for shopping, so think hard before you say no to Amazon.
There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work.
The challenge? Find a better, more accurate word to depict the best of the best.
The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.
It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.
The Baymard Institute reports that the average abandonment rate is 67.91 percent – which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.
Luxury marketers may be frantically increasing their digital budgets, but they are doing it wrong.
