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Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in “marketing” but in the offering of creative, disruptive and hyperqualitative realizations.
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
For the world’s rich, there is always sanctuary — a high-rise co-op in Manhattan, a yacht to take them from one luxury resort to another. When things get really hairy, they can send the kids to school in Switzerland, stay in walled compounds and drive bulletproof Maybachs.
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.
The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.
The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.
Have you ever been shopping in a retail store and known more about a product than the sales assistant?
