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Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.

Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.

Here are five key tips for luxury brands and retailers to remember when marketing online at Christmas.

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.

At least 10 percent of consumers around the world use mobile social media, thanks to the growth of services such as Facebook and China’s QQ.

Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.

I lost my iPhone on Saturday, Sept. 8 getting out of a yellow New York cab, stretching out over a puddle.

At the beginning of this century, there was a dramatic shift in luxury customer values. The lines between luxury, premium and mass market started to blur. More new brands entered the fray and now competition is tougher than ever before.

We have no solid way of knowing how our online campaigns – clicks – affected traditional offline purchase – bricks. Some argue that this is the start of the end for traditional retail.

While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.

Marketers still need to make sure that their mobile Web sites overcome the challenges of browsing on small devices with limited bandwidth.

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.

How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?

From multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.

There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.

If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.