American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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Tariffs could encourage drivers to choose pre-owned vehicles
European car market sees record growth in H1 2018
Gap between luxury and mass market vehicles narrowing: J.D. Power

Lamborghini draws most attention among auto brands
Word of mouth is biggest driver in dealership choice for young drivers: report
Largest worldwide auto market gains interest in luxury vehicles

Digital driving majority of luxury ad spend growth
Increasing Chinese wealth helps drive luxury auto sales growth
Low costs could help usher driverless cars into mainstream US

White-glove valet services can have major impact on auto customer loyalty
Gucci, Prada among Italy’s most valuable brands
Mobile becomes imperative for auto, but luxury brands lag behind

Aston Martin sees strongest brand value boost among automakers: report
Ferrari taps enthusiasm of fan base with new model
Lexus, Porsche top list of most dependable cars in the US

Chinese buyers of British automobiles only want premium marques: SMMT
BMW 3 Series searched more than 40M times in 2017
Tiffany tops list of millennial-favorite jewelers

Tesla, Genesis challenge established auto brands for consumer attention
Mercedes ranks highest in customer satisfaction: J.D. Power
Location targeting is critical to dealership marketing: Adtaxi

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now