American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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Consumers lack confidence in auto’s future mobility
Porsche tops in driver satisfaction as automakers improve: J.D. Power
Ownership is dead. Long live usership

SUVs, blindspot detection deciding factors for purchase across segments: report
New vehicles fail to make significant improvements: J.D. Power
Contextual content strategy: Lexus’ approach to personalization

Most luxury auto ad spend focused on demographics: report
Drivers drawn to technology that improves safety, convenience: YouGov
BMW, Mercedes models most likely to be resold

Improved digital communications key to service center satisfaction
Vehicle subscription market ready to boom: Frost & Sullivan
Lexus, Porsche rank as most dependable 3-year-old cars

Luxury marques top musical charts as most referenced cars
Mercedes, Lexus rated as most emotionally intelligent luxury auto brands
Luxury SUV sales continue to soar

Auto buyers’ habits continue to evolve as ecommerce expands: BCG
Porsche sees most high-rated vehicles: J.D. Power
Car tech, smartphones compete for drivers’ attention

Looming tariffs could hurt driver satisfaction, vehicle value
Lexus, Porsche among top luxury automakers for resale value
Mercedes-Benz ranks first for dealer satisfaction, financing options: J.D. Power

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now