American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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Supply chain complexity stokes worry among automakers: report
Car sales in Europe rise 8.9pc: report
BMW encourages innovation by reaching out to startups

Jaguar Land Rover seeks top startups for US expansion
Brand messaging must create channel synergy to effectively tap affluents: Martini
35pc of US drivers believe autonomous vehicles are the future of driving: report

Jaguar, Lexus, Audi top consumer satisfaction for dealer services 
Instagram acts as moisturizer to preserve Facebook’s appeal: L2
Fashion designers, automakers top millennials’ list of luxury brands: report

Luxury retail, automakers boast highest Instagram adoption
Mercedes-Benz sees 3,107pc search increase from Super Bowl ad
Automakers, designers top affluents’ top luxury brands: report

Mercedes releases autonomously driven research vehicle
Brazilian economic pessimism requires changed strategies: BCG
Luxury vehicle sales see 7.3pc increase from year-ago

Jaguar Land Rover continues windshield technology advancements
33pc of auto buyers influenced by word of mouth: report
Top ranking brands embrace the curated, digital Age of You: report

75pc of Chinese car owners plan to switch brands: BCG
Big data, smart mobility most radical trends in auto: report
ROI of events exceeds all other marketing initiatives: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now