American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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Jaguar Land Rover advances windshield technology
Auto brands generate highest engagement on Instagram: L2
Mercedes-Benz outpaces competitors with digital: L2

Brand experiences biggest driver of auto purchases: report
Interior Brazilian cities poised to ignite next wave of growth: BCG
Millennials value heritage more than Gen X’ers: study

Holiday spending expectations exceeded by 24pc: report
Bespoke experiential marketing still best way to target ultra-wealthy: report
57pc of affluent consumers look to shop during sales: report

77pc of affluent millennials optimistic about economy: report
Expert content lifts purchase intent more than branded user-generated media
Young affluents provide the best growth potential: study

Audi, MIT track taxis to optimize urban ride-sharing
Audi, BMW, Lexus boast rising brand values: report
Ferrari deemed world’s most powerful brand: report

Number of luxury consumers to reach 440 million by 2020: BCG
Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
L2 Think Tank is 2013 Luxury Researcher of the Year

Brands deemed overrated as affluent consumers weigh value: study
US resilience propels 4pc luxury spending growth: Bain
Cartier, Louis Vuitton and Prada among top 100 global brands: Interbrand

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now