American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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73pc of smart home owners use voice control, increasing app utility: report
True omnichannel shopping experiences still years away: BRP
75pc of successful Instagram posts show product within environmental context

Luxury exceeds $1T mark due to art, auto and travel sectors: Bain
Brands must consider consumer preferences during holidays
Evolving retail expectations require enhanced experiences in-store: report

Luxury furniture market experiencing 4.1pc growth: report
Luxury brands ignoring 2.6B consumers online: report
ROI of events exceeds all other marketing initiatives: report

Millennials value heritage more than Gen X’ers: study
Holiday spending expectations exceeded by 24pc: report
Young affluents provide the best growth potential: study

Number of luxury consumers to reach 440 million by 2020: BCG
The global retail store is dead, claims BCG
L2 Think Tank is 2013 Luxury Researcher of the Year

60pc of millennials plan to increase purchasing in fashion: American Express, Harrison Group
80pc affluent spenders now on lower-income end: report
US, Chinese consumers fuel British luxury rebound

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now