Marketing

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Top 10 global consumer trends for 2018

January 25, 2018

Chinese customer a demographic concept, not geographic

January 24, 2018

BMW, Kering named among top sustainable companies

January 23, 2018

CSR needs to be more than “skin deep”: Positive Luxury

January 23, 2018

Rethink experiential marketing

January 18, 2018

Gucci takes lead in luxury brand earned media in November

January 17, 2018

Disruption: 6 insights to help luxury brands stay desirable

January 17, 2018

Burberry leads omnichannel pack as luxury brands struggle to keep up

January 15, 2018

US millionaires more diverse than ever before

January 8, 2018

Association of National Advertisers set for new legislative challenges

January 8, 2018

What to expect in mobile advertising and location data

January 5, 2018

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Western Europe accounts for 75pc of global Champagne sales

December 29, 2017

Creating valuable, personalized ads can circumvent ad-blocking challenges

December 26, 2017

Nordstrom outranked by Macy’s, Target in social engagement

December 22, 2017

Luxury brands absent from email marketing: Fashionbi

December 20, 2017

Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics

December 20, 2017

Spending on travel and experiences is set to grow in 2018: Luxury Institute

December 18, 2017

What are affluent consumers searching for this season?

December 18, 2017

44pc of consumers consider buying based on influencer posts

December 15, 2017

Impact of GDPR on luxury brands

December 13, 2017