Marketing

No categories

YouGov is 2017 Luxury Researcher of the Year

December 12, 2017

Brands doubled social spending, but decreased paid search in 2017

December 11, 2017

SMS text messaging, world’s most successful communications channel, turns 25

December 11, 2017

US luxury poised for lucrative new year following successful 2017

December 8, 2017

Louis Vuitton, Hermès most-valuable French brands: BrandZ

December 7, 2017

Pressure has increased for celebrity influencers to be engaging: report

December 6, 2017

Tiffany tops list of millennial-favorite jewelers

December 4, 2017

Key changes to make to your annual kick-off meeting

November 21, 2017

BMW, Rolex ranked most-authentic luxury brands: Cohn & Wolfe

November 20, 2017

Luxury needs to be redefined on millennials’ terms: McKinsey

November 16, 2017

Last-minute tips for Black Friday marketing

November 16, 2017

Social media platforms – Luxury Memo special report

November 9, 2017

How brands and influence marketers can avoid trouble with the FTC

November 8, 2017

Complexion merchandising calls for diversity, guided selling

November 6, 2017

How to engage luxury consumers through experiential marketing

November 6, 2017

Producing loyalty programs without focusing on incentive-based benefits

October 31, 2017

Booming stock market has led to rise in affluents’ confidence

October 30, 2017

Has creative’s well of originality dried up?

October 30, 2017

Majority of affluent consumers considered influencers

October 25, 2017

What makes the Indian luxury consumer tick?

October 17, 2017

Luxury labels earn 80pc of beauty social media engagement: Shareablee

October 4, 2017